The Wrack
The Wrack is the Wells Reserve blog, our collective logbook on the web.
-
Communicate with Impact part II
| March 17, 2016Recently the Coastal Training Program hosted a webinar series on environmental communication by Water Words that Work. Space was limited and several of you asked for materials and resources. View part I here.
The Environmental Message Method
Step 1: Begin with behavior
Watch these two videos and compare their style.
The first video provides awareness about an issue but doesn't leave the viewer with any solutions. The second video provides multiple actions or behavior changes the viewer can make.
-
Communicate with Impact part I
| February 10, 2016Recently the Coastal Training Program hosted a webinar series on environmental communication by Water Words that Work (WWTW). Space was limited and several of you asked for materials and resources. I'll recap the webinar in two parts.
-
Dr. Randy Olson Knows Something You Don't [Yet]
| March 8, 2015
Two scientists AND their chief salesman want to better communicate coastal science and our changing world, BUT they need some help. THEREFORE, they sought out a guru.
-
The Great Thing About Science Is...
| January 15, 2015 | Filed under: Opinion
It is NOT about easy answers, shortcuts, or even a-ha revelations. Why on earth is that great?
