Water Words That Work

Why You Should Attend

Are you tired of struggling with message design and delivery? Would you like to learn what words work when communicating about water and water quality issues? For those trained in different disciplines, environmental writing for everyday citizens can be a frustrating challenge, but the Water Words That Work message method makes it much easier to succeed. It is designed to turn those blank stares into nodding heads — to turn passive environmental awareness into pro-environmental behavior. Eric Eckl's methods will help you create and deliver messages that will reach your target audience and inspire them to action.

Workshop Overview

Part 1. The Perils of Preaching to the Choir. Learn how and why most environmental messages miss the mark. After completing this training, you'll be able to spot the signs of "preaching to the choir" and recognize when you are sending messages that go over your target audience's head.

Part 2. The Environmental Message Method, Steps 1-4. Learn to transform professional level conservation writing into messages that are suitable for everyday citizens. You will learn steps 1-4 of the "Environmental Message Method:" Begin With Behavior, Foolproof Photos, Swap the Shoptalk, and the Words That Work.

Part 3. The Environmental Message Method, Steps 5 and 6.You will learn to incorporate storytelling techniques into your message, and how to measure the reading level of your materials and determine if it is a good fit for your audience.

About Eric Eckl

Eric founded Water Words That Work LLC as a marketing and public relations firm for nature protection and pollution control organizations. Since 2009, the company has assisted more than 50 conservation organizations, including the National Park Service, the Alliance for the Chesapeake Bay, the Southwest Florida Water Management District, the Minnesota Association of Watershed Districts, the Ogeechee Riverkeeper, and many others.Before launching Water Words That Work, Eric managed fundraising, media relations, and publishing activities for many conservation organizations. His past employers include Beaconfire Consulting, American Rivers, the U.S. Fish and Wildlife Service, and the White House Council on Environmental Quality. Eric has appeared in countless media stories, including CNN and the New York Times. He is a frequent speaker at environmental, marketing, and technology conferences.

Erics passion for people and communications is evident in the work he does, touching on issues that matter to most of us. He is a great teacher and presenter. Anyone who attends his workshop sessions will walk away excited and ready to implement what he has clearly explained, with an I can do this attitude. Advanced Learning Institute

This workshop is made possible by:

• Lakes Environmental Association
• Wells Reserve at Laudholm